When Cabela's needed an effective means of communication with its customers and employees, it chose a custom NEC digital signage solution to fulfill all its needs across 45 retail locations.
- Facility: Cabela’s
- Location: Grand Junction, CO; Saginaw, MI; Columbus, OH; and 42 other stores
- Challenge: Looking for an effective means of communicating with customers and employees and distinguishing the brand
- Solution: 22” NEC AS221WM; 32” NEC V321 with touch integration; 46” NEC X462UN, X463UN, P462; 55” NEC X551UN; 65” NEC V651; NaViSet™ Administrator 2.0
- Date: March 2013 with ongoing rollout to new stores
Cabela’s, based in Sidney, Nebraska, is the world’s largest direct marketer of hunting, fishing, camping and related outdoor merchandize. As a leading specialty retailer, the company also has grown into one of the most well-known outdoor recreation brands.
In keeping with its tradition of high-quality products and customer service, the company strategized on how to build stronger relationships with customers while empowering employees, also known as “outfitters,” to deliver superior customer service and to realize their crucial roles in the success of the company.
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